The first hour

The first hour

What a leadership team should do, and refuse to do, in the first hour of a reputational event.

The first hour is for establishing facts, responsibilities and a disciplined operating rhythm. It is not the moment for a performance of certainty.

A leadership team should decide who knows what, who speaks, and what will be checked before any account is offered. It should refuse speculation, commentary and the urge to fill silence.

Lindqvist Advisory

Strategic communications counsel

London

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